Our logo
Embedded Files
Colours
Typography
| Our logo
| Our logo
Our logo exists in positive and negative formats to maintain visual strength across different formats and backgrounds.
It consists of the icon and wordmark. The icon can be used as a solo component or with the wordmark.
positive
negative
Logo usage
Logo usage
DO… ✓
Be clear and legible
DO… ✓
Use high contrast backgrounds
DON’T …
Rotate
DON’T …
Stretch, squeeze or crop
DON’T …
Put in container
| Colours
| Colours
Our colours consist of one primary colour #60776c ■
And two secondary colours #adb9b3 ■ #959595 ■
The primary colour will be used for headings and titles where appropriate. Where not Black, #000000 will be used.
| Typography
| Typography
We use two typefaces: Archivo Black for headlines and statements and Arial for body copy.
To ensure that our communications are accessible, we recommend using only two weights: regular and bold.
Archivo Black for Headlines
Archivo Black
Arial for body
Arial Bold
Arial Regular
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